Relaunch U
This podcast helps solopreneurs and entrepre-newbies like you turn your passions into paychecks. Listen for lightning-quick tips to help you generate the opportunities you have dreamed about. Now is the time. Don’t let another year pass. If it’s an income-generating business you’re after, Relaunch U is the podcast and program to give it life.
Episodes
Monday May 20, 2024
#6 How to Make Posts Sharable
Monday May 20, 2024
Monday May 20, 2024
Scroll. Consume. Forget. Repeat.
This is how I surf the feeds. Why does the majority of content vanish from our minds as quickly as it appears on our screens?
No impact.
But every now and then you’ll find something that sticks. But the hit rate is very low for two reasons: 1. Low bar on creativity. Most stuff, frankly, isn’t interesting. 2. High noise level. This creates a high filter for tricks and gimmicks to gain attention.
There is also a third reason: Brain Doritos. Brain Doritos is content that is delightful for a moment but not substantial enough for me to remember it.
To make your content stick, focus on these three pillars:
Is it relevant?
Is it interesting?
Is it emotionally captivating?
It's not just about triggering mild attentiveness for a moment (Brain Doritos). It's about creating something that matters to someone in particular. And you need to activate all three pillars as one at the same time.
You can create something relevant that isn’t interesting. You can create something that emotionally captivating that isn’t relevant.
All three pillars need to hold up your content.
To build your brand and amplify your voice in the noisy world of social media, Relaunch U is for you. We're a vibrant community of solopreneurs learning skills and supporting each other on our quest to eradicate anonymity. Join us at joinrelaunchu.com or click the link to join my masterclass: https://www.letsgomonaco.com/masterclass-register
Thursday May 16, 2024
#5 How to Become More Magnetic
Thursday May 16, 2024
Thursday May 16, 2024
As you likely heard, Carl Weathers passed away.
His role as Rocky’s “Apollo Creed” had a profound impact on me as a pre-teen.
I remember the swagger and confidence of his character.
I don’t know much about Mr. Weathers beyond his commitment to the role of Apollo. For 120 minutes, he transformed into the heavyweight champion of the world in my eyes. I believed he was the champ because Mr. Weathers believed he was the champ.
If he didn’t walk, talk, and move like a real fighter, we would smell a phony. And the movie wouldn’t have the storytelling power.
What does this have to do with brand building? Do you fully believe in yourself? Do you walk, talk, and move like you mean it? If you aren’t convinced, how do you expect anyone else to be?
Take your first step toward more magnetism: check out Relaunch U at joinrelaunchu.com or, click the link to join my masterclass: https://www.letsgomonaco.com/masterclass-register
Tuesday May 14, 2024
#4 Compete with Yourself, Not Your Competition
Tuesday May 14, 2024
Tuesday May 14, 2024
My family is relentlessly competitive.
Some of my earliest memories were of my father’s victory dances when he beat his 8-year-old son (me) at whatever game we happened to be playing.
Competition was everywhere—even in my childhood neighborhood. Juggling a soccer ball was a big deal around the cul-de-sac. We juggled everything: footballs, basketballs, tennis balls.
Then came the hacky sack.
I decided one afternoon that I was going to be the Michael Jordon of hacky. After an hour of juggling the hacky, I could consistently juggle 6 times. Then the planets and the stars aligned. I went from 6 juggles to a whopping 51!
Five. One. Wow!
I was giggling at the absurdity. How was this happening? For a second, I felt like the most talented hacky sacker on Wild Oak Lane.
Until I realized, no witnesses.
I told my brother about my good fortune. And he responded with, “Shut up. Didn't happen. Show me.”
I got 13 juggles. Maybe. On 20 tries.
He laughed. I pleaded with him to believe me. To this day, he doesn’t.
That was my moment to be celebrated as the MJ of hacky and nobody knew. Michael Jordan was once asked about what makes him the GOAT.
He simply said, “I don't compete with other people. I compete with what I'm capable of.”
I wish I knew that quote when I was 12.
Get all of the resources you need to turn your dream gigs into paid gigs, click the link to join my masterclass: https://www.letsgomonaco.com/masterclass-register
Sunday May 05, 2024
#3 Don't Follow Your Passion, Honor It
Sunday May 05, 2024
Sunday May 05, 2024
I had a Zoom call with a 25 year marketer.
He's interested in finding his next gig, even though he’s tired of the grind.
I can see that he's thinking about the most tolerable situation using the skills he already has.
As we were having the conversation, I noticed his background on the Zoom call. His home is gorgeous. Light is pouring in. It's meticulously designed. It's open and inviting. I made a comment about it.
He said, “Thanks for noticing. I love to entertain, and I love to cook. And if you like the interior, you should see the exterior, because I just got my Master Gardener certification.”
If you were on the call, you could just see the difference in his energy level: a 10 when he was talking about his gardening. A 5 when he was talking about marketing.
I asked, “Why are you pursuing this in house marketing stuff?” He says, “Greg, if I won the lottery, there’s no question I would just do the gardening. I'm pursuing the in house marketing stuff right now because I want to quiet the uncertainty.”
This is a beautiful way of describing fear. Going “all in” on gardening would be scary. And then, of course, there’s the inevitable dip in income by pursuing something new. When you're in a transition, you’ll be challenged, your salary will likely go down and you will trip over yourself as you're building momentum. It’s part of the process. There will be moments when you are frustrated. There will also be moments when you are elated at your progress.
But if you don’t trust yourself, you will regret it. Honor that part of you, even in the smallest ways, which is what we do in Relaunch U. Stay true to yourself. It’s the most compelling strategy of all.
If you are ready to quiet the uncertainty, Relaunch U is full of creators and business owners (like yourself) who have come together to build business and generate income doing what they love.
Take this free 30-minute masterclass to break you out of a rut and see if you're a fit for Relaunch U.
https://www.letsgomonaco.com/masterclass-register
Tuesday Apr 30, 2024
#2: Stop Judging People and Get To Work
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
I met Gary Vaynerchuk in the early stages of his company, VaynerMedia. We were collaborating on a project. My impression of him: Fast talker. Opinionated. Had all the answers. Blowhard.
Fast forward to today: Gary has 4.5 million YouTube followers. He commands $200,000 per speaking gig.
What changed in Gary? As far as I can tell, nothing. He’s the same guy: Fast talker. Opinionated. Has all the answers.
When I see Gary Vee's success—his millions of followers and how much money he makes for one speaking gig—I reflect on my judging him. The time I spent critiquing, he spent getting to work: Publishing content. Writing books. Helping people. Sharing.
He did his work relentlessly and unapologetically.
Every tool that he has available to him, I have available to me. Right now. Everything is in my control.
Why am I not commanding $200k like Gary? Simple. I don’t want it like he does. But I can’t judge him for that. If you find yourself comparing or judging others. Take a minute to look at yourself. It’s never about them. It’s always about you. These are the hard conversations that we must have to create breakthrough progress.
And we have these conversations every day at Relaunch U. If you're curious, check out Relaunch U at www.joinrelaunchu.com #personalbranding #insights #solopreneur
Friday Apr 26, 2024
#1: How to Put Ideas into Action
Friday Apr 26, 2024
Friday Apr 26, 2024
Greg Monaco's breakthrough in rebranding his community, formerly "Fearless Brands," underscores the power of jotting down and sharing ideas. Writing helped clarify his thoughts and attract support, even as he developed a new website and logo with limited initial enthusiasm from others. Monaco learned that while no one may care as deeply about an idea as its creator, sharing it is crucial for progress.
https://linktr.ee/gregmonaco
Become a Magnet for the Work You Love
The real you that’s been buried under layers of stress, compromise, self-doubt, and selling out is about to emerge.
If it's change you want, Relaunch U is the coaching program and community that will help you generate the opportunities you have dreamed about, but never allowed yourself to pursue.
And this podcast hosted by Brand and Story Coach, Greg Monaco, will give you quick tips and micro lessons that will reset your mindset, provide strategy skill work, help you write copy that sells so you can market your business like a pro and start generating income doing what you love.