Relaunch U

Is your branding making a difference?

In today's pod Greg is asking us the question "Is your branding making a difference"
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass:  https://www.joinrelaunchu.com/masterclass-register

#35 This one word will change your business mindset.

Greg Monaco discusses this one word that is guaranteed to change your business mindset! 
 
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass:  https://www.joinrelaunchu.com/masterclass-register

#34 Are you a "Brand Butterfly

It's easy to get caught up in the moment and lose sight of your own brand, this causes an inconsistent voice and message. This #brand tip will remedy that. #personalbranding #storytelling
 
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass:  https://www.joinrelaunchu.com/masterclass-register

#33 Corporate Brand Vs. Personal Brand

Greg Monaco talks about the difference between a corporate brand and a personal brand, which is close to nothing. The goals are the same, to create relationships with people.
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass:  https://www.joinrelaunchu.com/masterclass-register
 

#32 Phone It in Moments

Greg Monaco speaks about those times times when you felt energetically drained with a particular action—like you were experiencing resistance and frustration, where your tolerance and energy levels were low.
What were you doing?
How were you affecting others?
What did it feel like for you?
These moments can bridge any aspect of your life; work, family, etc. and if you aren't aware of them, they can certainly influence your personal brand.
 
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass:  https://www.joinrelaunchu.com/masterclass-register

#31 100 Word Story

Greg Monaco provides a personal branding tip on helping you find clarity for your brand idea.
Writing a 100-word story is a way that you can create form around the foggy.
All ideas are fragile, but if you make the effort to write a story about your idea, you'll have a reference point, and a consistent reminder so you can remain focused and clear.
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass:  https://www.joinrelaunchu.com/masterclass-register
 

#30 The Perfect Time to Design Your New Work-Life

You aren't paying attention if you haven't noticed how work has changed over the last couple of years.
First off, the job market is through the roof.
The second thing is that you have a lot more agency, over how you engage in work and how you design your work life.
And if you haven't been investing your time and energy in building your voice and starting to create the right frameworks for becoming a magnet for that work that you really want.
It's time to do it now. Employers are listening to their employees in an entirely new way.
This is your shot at designing the work-life that you really want.
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass:  https://www.joinrelaunchu.com/masterclass-register

#29 How to Make your Clients Love You.

“Island” Mike is a passionate sailor who lives on a stunning 50-foot sailboat just three blocks from where I work.
Every day, I see him working on his boat, sanding, painting, perfecting.
But Island Mike isn’t just maintaining a sailboat; he’s crafting unforgettable experiences with his sailing journeys which are open to the public I had the pleasure of sailing twice with Island Mike, discovering that I bought more than just a cruise on the water.
Mike's expertise and enthusiasm transform a simple sail into an immersive adventure full of insights about sailing, the environment, and even local politics—going well beyond the sail itself.
I now know how to predict wind gusts before they happen, I can now tell if the tide is incoming or outgoing without looking at a chart.
I’m now more conscious about the unique and delicate ecology of the Long Island Sound.
I expected stunning views of my hometown of Norwalk, Connecticut.
What I got was much more.
Just as Island Mike transcends the sail, you too can transcend your offer by acting as the ultimate host and guide for your clients, creating a more immersive experience for them.
This perspective not only adds value but also creates deeper relationships.
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass:  https://www.joinrelaunchu.com/masterclass-register

#28 What I Learned about Branding from My Crappy Portfolio

My big aspirations as a budding creative led me to NYC.
I made appointments with a handful of Creative Directors all of whom I admired.
They were unanimous in their criticisms of my portfolio. "This ad is lame." "That ad is hokey." "The first headline works, the other two, meh." "I've seen this idea before and they did it better."
Gut punch after gut punch.
Nothing like a steady diet of reality!
But the advice from one Creative Director, in particular, stayed with me and changed me forever.
She said, "You created this work for a client." 
And therein lies your problem." I said, "Of course I created it for a client. Who else would I create the work for?"
Without hesitation, she said, "Me."
This answer stopped me with its simplicity.
As the comment sunk in, I realized that I was missing the target audience completely.
I was creating the work for a client not for the Creative Director.
Clients have very particular and specific accountabilities, tastes, desires, and fears.
The work is a reflection of that collaborative effort between the client and myself.
The result for the client is nothing short of a home run.
But, in the context of my portfolio, where I'm showing off my creativity to land a job with a big New York City Creative Director, the requirements are different.
Creative Directors want to see how I think.
They want to be impressed with my strategic mind, my range of ideas, and creativity.
They want to know my tolerances for production value, design, and my eye for beauty.
Two different types of people require two different paths of engagement.
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass:  https://www.joinrelaunchu.com/masterclass-register

#27 Defining the Bullseye

One of the biggest mistakes you can make is trying to appeal to everybody.
When your brand is trying to speak to everybody at once, your customers will likely get confused.
Their experience is akin to listening to multiple songs at once.
Your communications become a cacophony of different ideas, messages, and—frankly—noise.
In order for you to create a successful brand, your brand needs to connect to the right people to create relationships and build trust.
The more specific you can be with defining and understanding your customers, the more specific you can be with your communications.
The less specific you are with defining and understanding your customers, the more general your communications—which weakens your brand voice.
The goal is to work on your aim by defining a bullseye persona, which is an archetype of your ideal and aspirational client.
Your bullseye persona exemplifies those you’d like to serve/inspire in the future.
 
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass:  https://www.joinrelaunchu.com/masterclass-register